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JoJoMuffin

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Posts: 6 Member Since: 13/02/2017

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Feb 17 17 1:51 AM

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Hey. So I got a rock&roll album coming up in a month or so and I'm wondering how to go about promoting our music. The guys I'm playing with have all recorded albums with other bands before but none of them has any idea of marketing or any kind of promotion. I'm the only one with even a basic understanding of how these things work. Since it's my first time doing an album, however, I've no idea which tools and platforms I should use. When I read andychamp's topic about Drooble I realized I can't try all of them because as someone already stated, there have been numerous experiments throughout the years and a person only has so much time. I was wondering if any of you have any experience with any of them. I already made an account on Drooble and I'm pretty happy with it, lots and lots of musicians from lots and lots of countries, users are very active, post a lot of music, there's free tools to use - all in all they've done a great job so far and I hope hey don't die anytime soon. I also used to be on Giggem before it shut down a while back. Bandhappy was pretty awesome but it went down as well. I know BandLab is one of the really good ones but have never tried it. Same goes for PledgeMusic and Audiomack, which I've heard good stuff about. In terms of quick helpful tools there's also Splice's BeatMaker which I've used once or twice but that's basically it. As I said, in the beginning, the album comes out in a month, maybe a bit more, which doesn't really give us a lot of time to explore every option out there. I was hoping there would be some of you who'd have tried some of the platforms I mentioned and would be able to recommend something. I'm sure you must have experience with other websites I haven't even heard of. Thanks, I'm really interested in what you guys think and any opinion would be highly appreciated.
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seth

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Posts: 5,577 Member Since:26/01/2011

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Feb 17 17 8:04 AM

My daughter's band has had pretty good response from coordinated use of Bandcamp, Instagram, Facebook, and their website, www.wearenewmyths.com. I can't honestly tell you what their strategy is, but they spend a lot of time and thought on posting often and staying in touch with their fans.

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chris carter

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Posts: 146 Member Since:09/02/2011

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Feb 17 17 8:37 AM

https://savvymusicia.samcart.com/referral/IyAHiqjX/m8YBbQihaeCW5rEZ
 Check this out.  It’s a free hour+ webinar, but it will go over a lot of the basics.  Of course, at the end there will be a pitch for the paid program (which you can do monthly and probably get everything you need within two months).  Bear with the long intro and the sales pitch outro, but the middle is full of tons good info.  Full disclosure: I am an affiliate.  That said, I normally HATE all these instructional programs like this because they are always full of people who don’t fully know what they are doing, or throw unrealistic promises of wild success at you, and they just prey upon unsuspecting young artists and their dreams.  I watched it after being harassed over and over and over about it and I was shocked at how smart and knowledgeable this woman was and how realistic she was.  I agreed 100% with basically everything she said with only one real exception: she didn’t feel like face to face impressions at local shows was as important as I think it is.  I’ve managed a charting artist, I ran an indie label that went from local consignments to a joint-venture with Universal, and I ran another label several years later that was inked with E-One, and I’ve done consulting for other independent labels.  So I’ve been around the block on the promotion side of things.  This is the first instructional type program I’ve ever come across that I think is a good one.  The biggest change these days is facebook advertising.  I think it’s basically mission-critical to understand it and do it.  While it’s easy to do, you DO have to have some fundamental understanding of advertising and generating the right audience metrics to make it really work well.  But it’s extremely cost effect and you can obtain a very high conversion rate.  

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bigbone

Platinum Blonde

Posts: 2,241 Member Since:27/01/2011

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Feb 17 17 10:07 AM

seth wrote:
My daughter's band has had pretty good response from coordinated use of Bandcamp, Instagram, Facebook, and their website, www.wearenewmyths.com. I can't honestly tell you what their strategy is, but they spend a lot of time and thought on posting often and staying in touch with their fans.



These days that's the way to do it, spend time interacting with your fan, they feel as if you are talking to them
personally.!!!


JN

Last Edited By: bigbone Feb 17 17 10:09 AM. Edited 1 time.

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compasspnt

Diamond Forever

Posts: 21,179 Member Since:08/01/2011

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Feb 17 17 10:30 AM

Most of the ones mentioned are merely promoting your album to other bands who are promoting their albums to you.

It's not an end game that gets to the real public.

True social media, playing live as far flung as possible, FB adverts, there are ways to go.

But do not expect massive hit status from those band sites.



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trock.lucasmicrophone

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Posts: 343 Member Since:11/10/2013

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Feb 18 17 12:45 PM

I spent the last year working with ECR record label and Blake Morgan who is pretty amazing. I had a finished album and was lucky enough thru help here to be able to work with Blake and ECR. I started like you with an album and no idea really where to go. What we did was

Start a FB artist page and use targeted FB advertising to the US and other countries. Once established we would make weekly posts, with links to music, articles, whatever was current. Sent originally to all my friends and then trying to build a following of people who like the actual music

we did a youtube page as well

Twitter

Soundcloud etc

all linking to itunes etc

We also did a Radio Direct campaign that was very cool.

On the admin side we took care of the copyrights, BMI, and the digital rights etc.

My big problem is i dont play out, or tour which would be, I think, very good way to help as well. If you do that and take care of growing targeted social media, like Terry said, away from just other bands who are doing the exact same thing, and try and grow a fan base that will buy and support your music then i think youc an have some success.

I am working on another album, actually there are 3 more in the bag right now, and from the solid base that we built i can now continue to keep new material and info coming out.

SO I would do the artist FB page and use the FB tools to market to regular people and try and get something going there, twitter, sound cloud, youtube, etc

cover the back end as well, copyrights, BMI or ASCAP, sound exchange etc

play out if you can and do, and just go from there.

There was a lot of work that went into it, but it was also fun.

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JoJoMuffin

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Posts: 6 Member Since:13/02/2017

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Feb 23 17 4:08 AM

Thanks guys, you've all been very helpful! Facebook ads and custom targeting are, of course, a must and we're definitely considering them. What I was really interested in was using channels and platforms whose audiences consist mostly or entirely of musicians and/or music fans. That's why I mentioned Drooble, BandLab, PledgeMusic and the others - although advertising on Facebook seems inevitable, it kind of gives me the feeling that targeting there would be very difficult, seing how many non-musicians there are on it. I've used it before but never for a product that targets such a narrow audience. I'll try, of course, but I think I'll still give the above mentioned websites a chance as well - thanks again! If others have anything to add to the list or want to share their experience, I'd very much appreciate it :)

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soapfoot

Ruby Baby

Posts: 7,318 Member Since:04/02/2011

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Feb 23 17 7:38 AM

The first question-- who is your audience, what is the level of social media engagement of your audience, and what is your audience's preferred or typical social media environment? Then meet them there.

Your reach will be short unless you pay for the ads, too, most likely, unless you've built up a big social media following over time.

sometimes it's worth paying a professional.

brad allen williams

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